Simulation-based business model innovation process for business-to-business contexts

Simulation-based business model innovation process for business-to-business contexts

Blog Article

Innovating service-oriented business models in industrial business-to-business (B2B) contexts presents a complex and risky endeavor.Recently, System Dynamics (SD) modelling and simulation has been suggested as a tool for prototyping and experimentation in business model innovation (BMI).However, knowledge of how COCONUT BODY LOTION to best utilise SD in BMI is scarce.

Therefore, our research objective was to develop a new simulation-based approach for BMI, particularly for B2B contexts.We conducted a two-and-a-half-year action design research study with two industrial firms, Alpha (start-up) and Beta (incumbent firm).We developed and simulated new service-oriented business models as part of the two BMI teams.

Our study resulted in the simulation-based BMI process containing phases, tools/techniques, and goals.Our findings demonstrate that SD, as a dynamic and visual modelling language, facilitates collaborative and cognitive activities during BMI, such as communication, 1021 design, evaluation, and decision-making.